Low threshold of We-Media allows anyone with a phone to engage into the media business but that also means there exists of severe competitions on the supply side. Instead of just focusing on media coverage, producers have to find ways to create massive quality contents to compete for audience’s time and for such purpose, contents are getting more and more specific in order to serve for a niche market.
In that sense, relevancy of content and niche market channel becomes the dominant factor for brands to pick the right entry point for their digital marketing plan. One of the common ways that attract traffic is Newsjacking, where content writers and administrators of We-Media have to have the sense of manipulating market trends, the knowledge of specific field, as well as the exceptionally good writing skills.